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Chanel

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Chanel has always been a symbol of feminism and in 1932 Chanel started making her attentions grow toward the diamond, with the American crash of economy the Diamonds were cheap. She began to buy them in bulk and use the cheapness to be able to have a abundance and experiment with their uses where ever she good on watches. This has radiated through the ages, to the beautiful hand crafted watches you see today. The change to the diamond bezels and diamond encrusted number markers shook the industry. The brand then begins to make people aware that one single stone or a few centre pieces are not amazing. A row or pattern of diamonds is a more divine and became a desired look

People started sending in there jewellery to Chanel to have it modified in size and to have it laced with the finest diamonds money could buy. Soon Chanel was a massive success not only making its own jewellery, but being the bench mark on improving other peoples too, she quotes

"our aim is not profit, but to simply make every woman's appearance seem more brighter and beautiful, through giving them the constellations out the sky”.

 The 1932 collection caused outrage through the other jewellers as she started to make people want Chanel and nothing else running every other jewellery in the city irrelevant and dated in appearance. The elegance bench mark set by Chanel was freely given to liberate the female entity and make the world adore channels creations which was unmatched anywhere else.